Tik Tok SWSW Pop-Up
TikTok hosted a nighttime SXSW kickoff party that welcomed guests with a photo-worthy entrance bathed in blue and red lights—a nod to TikTok’s recognizable logo—as well as content-creating hubs, lounge spaces, and plenty of F&B options. Performers who have risen to fame on the social platform took to the stage throughout the night.