Warner Bros. / AT&T - Space Jam : A New Legacy Flagship Take-over

Fandom is our guiding light when creating activations for popular IPs like this one to promote the premiere of WB’s Space Jam: A New Legacy. The enthusiasm of the fans informs content curation and design objectives. Most importantly, by tapping into personal passions and communities of interest, these store takeovers attract a wider range of consumers to the flagship doors and to the AT&T brand.

It was imperative during COVID restrictions to design the experiences in a way that could easily be retooled for mobile. Space Jam content became the headliner for a broader project (ATTEXP.com) where we developed a custom entertainment platform from the ground up, giving consumers unlimited access to dozens of digital experiences and games. The project was a Clio award winner and finalist for the Comm Arts Interactive Award in the Environmental category .