AT&T Black Future Makers Campaign

During February 2021’s Black History Month, a new group of “Black Future Makers” was revealed each week, recognizing musical artists, independent filmmakers, media executives – even a physicist – among 28 total honorees.

A dynamic theme designed with the help of artist Temi Coker merged fine art aesthetics and “celebratory flowers,” and was used in-store as well as through digital, broadcast and social media channels. Coker also created portraits of the 28 Black Future Makers, which were animated to become 60-second digital wallpapers displayed through various formats, from 9-foot-by-15-foot video walls to floor-to-ceiling cylindrical columns. At flagship locations, customers were encouraged to create their own “living” portrait that they could share on social media through an interactive kiosk.